• For App Developers

    we help make the competition irrelevant.

    Expertise in SaaS deployment to the accounting profession and small to medium sized business owners, Blue Ocean Principles works with vendors to create strategies that increase user adoption and partnerships to support growth initiatives.

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  • Building Better Brands

    for Accounting Professionals

    Specializing in accounting firm success, Blue Ocean Principles understands the unique needs of your practice and will work to help enable your team for success, growth and increased client engagements.

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  • We don’t believe in price wars with the competition; We formulate how to create a distinction of product/service that entitles you to charge for actual customer value.

    ~ Kacee Johnson, Founder